Comprehensive metrics on user behavior is critical for shaping future content and providing ROI (return-on-investment) to advertisers.
We have been working hard to bring all those metrics to you and today we are proud to unveil our new Advanced Analytics.
The metrics are organized into five logical segments: Content Engagement, Geo-Location, Traffic Sources, Search Analytics and Mobile Access.
The content engagement section helps you learn how your readers interact with your digital magazine, including how much time they spend reading and which article gets the most interest.
Wondering where are your readers from? Find out how popular your magazine is in the particular parts of the world. Geo-Location section can help you identify those geographic areas, so you can decide where to focus more of your advertising and marketing efforts. We provide you the most detailed city level information we have about the location of your readers.
Identify which marketing programs are the most helpful and drive your traffic. Is that a search, social, affiliate or email campaign? Take an in-depth overview about that in the Traffic Source section and invest your time smarter.
Make your search engine marketing smarter. Identify which keywords perform better and which still need to be optimized to affect your conversion rates. The Search Analytics section provides handy information on this. The Plain Text version wizard will take you a step further on this.
Understand the share of your audience who prefers mobility.