You probably haven’t heard of it, but chances are you’ve already gone through it. We’re talking about the double opt-in procedure! What is it exactly? It’s a feature that requires subscribers to confirm their emails after they’ve initially signed up for your publication. It’s an added layer of security that ensures your readers are using their own emails and actually want to become subscribers.
Why is the double opt-in more beneficial than single opt-in? It lessens the probability that your emails will be marked as “spam” in your subscribers’ inboxes. This is because they’ve already taken the extra step to confirm their accounts. Consider this, too: with single opt-in, anyone can sign up with YOUR email if they have it! Luckily, this isn’t a problem with double opt-in because it requires a second confirmation from you. In other words, it allows you to have a more accurate subscriber list.
Pretty nifty, right? The double opt-in leads to less bounced emails due to typos and it reduces spam complaints since subscribers have already confirmed they want your emails.
With Joomag, you can enable the double opt-in for your free subscriptions! Here’s how:
1. Go to “My Magazines” and select your publication. Click on “Edit Settings” and select “Subscription.” From there you’ll be able to enable the “Send a double opt-in confirmation email” option.
2. When readers are viewing your publication, they’ll be able to subscribe with their emails.
3. Once they hit the “Subscribe” button, a confirmation email will be sent to their inboxes.
4. From there they’ll just need to confirm their subscription!
Now that we’ve shown you how to activate the double opt-in procedure, try it for yourself!