Brand Loyalty: Use Your Publications to Build It!

In digital publishing, branding refers to customizing your publications in ways that promote your overall brand. Some approaches, like having your logo appear in...
the iPad impact

The iPad Impact

On January 27, 2010, Steve Jobs claimed that Apple had found (or better yet, created) the missing link between the laptop and the smartphone....

Is the Classroom Textbook History?

Why Education is Going Digital (and for the better) If you’re old (like me), then you remember the good ol’ days, right? You’d come to...

Mobile, the Future, and Joomag

Let’s face it-- mobile is the future. Actually, you can argue that it’s already here. Just look around and tell me what you see:...

Industry Trends and Fun Facts!

There’s just something about the digital publishing industry. It’s fun, super rewarding, and jam-packed with exciting trends and facts. Here are a few you...
Ernst & Young and Joomag

Ernst & Young and Joomag: A Case Study

Ernst & Young (EY), one of the world’s largest professional services firms, won the 2015 IoIC Awards for its published e-magazine, Pathways. And Joomag’s...

The Power of Print

You’ve heard it a thousand times by now: print is dead. And considering today’s digi-centric world (with smartphone and laptop usage dominating our lives),...
Do’s and Don’ts of Digital Publishing

The 5 Do’s and Don’ts of Digital Publishing

According to the latest digital publishing studies, digital audiences spend about 2.6 seconds scanning an online page before focusing on a particular section. They...

The Power of Subscribers!

You cannot underestimate the importance of your subscribers! Why? Because they form the backbone of your digital publishing success. Let’s first differentiate a subscriber from...
digital magazine

Creating a Successful Paid Digital Magazine

Continuing from “Part I: Creating a Profitable Free Magazines”, here is: PART II: Creating a Successful Paid Digital Magazine Maybe providing free digital magazines isn’t for...