digital ads

Digital Ads and Your Publications

To a lot of publishers, digital ads play an integral role in their overall content strategies. Ads present opportunities for reaching wider audiences, increasing...
content structuring

Structure Your Content and Succeed!

To compete in today’s digital publishing market as a content provider, you should pay attention to the structure of your publications. Consistent structure, in...
Average session duration metric

The Most Important Metric for Your Publications: the Average Session Duration

“The only way you can actually look at the amount of value someone's placed on content is how much time they're spending with it.” -Brendan...
digital publishing

10 Digital Publishing Terms to Know (Part 2)

Are you hungry? Because we’ve cooked up 5 more terms for you! Here’s Part 2 of “10 Digital Publishing Terms to Know.” Analytics With the...
Digital Publishing

10 Digital Publishing Terms to Know (Part 1)

The first step to understanding any industry is to understand its language. Here is the first part of our 2-part series, “10 Digital Publishing...

Brand Loyalty: Use Your Publications to Build It!

In digital publishing, branding refers to customizing your publications in ways that promote your overall brand. Some approaches, like having your logo appear in...
the iPad impact

The iPad Impact

On January 27, 2010, Steve Jobs claimed that Apple had found (or better yet, created) the missing link between the laptop and the smartphone....

Is the Classroom Textbook History?

Why Education is Going Digital (and for the better) If you’re old (like me), then you remember the good ol’ days, right? You’d come to...

Mobile, the Future, and Joomag

Let’s face it-- mobile is the future. Actually, you can argue that it’s already here. Just look around and tell me what you see:...

Industry Trends and Fun Facts!

There’s just something about the digital publishing industry. It’s fun, super rewarding, and jam-packed with exciting trends and facts. Here are a few you...