Five Reasons Why Your Company Should Publish a Digital Annual Report

5 reasons why company should publish digital annual reports


For years, companies have printed annual reports.


Annual reports are comprehensive documents that summarize a company’s operational and financial activities during the preceding year.


However, the process of creating, publishing, and distributing annual reports in a print format can be expensive.


So, how do you reduce the costs related to print and postage costs for annual reports?


By going digital, of course!


Digital transformation is a smart strategy for companies who want to keep moving forward and innovate.


Salesforce describes digital transformation as “the process of using digital technologies to create new — or modify existing — business processes, culture, and customer experiences to meet changing business and market requirements.”


The Key Advantages of Digital Annual Reports

1. Digital Annual Reports are Interactive and Engaging

Digital annual reports allow for higher levels of customization and creativity than printed annual reports.


You can not only key financial information and other important corporate developments but offer ways for readers to access more information via links, videos, infographics, and audio.


For example, you can feature a video by the CEO to add context.


Digital annual reports provide a platform to do better storytelling. They allow companies to move away from dry and, frankly, boring annual reports that meet regulatory requirements.


Instead, a digital annual report can be dynamic, interactive, and engaging. It performs like an inspiring and informative marketing and sales asset.


You can put the spotlight on corporate triumphs and successes and allows readers to learn more about the things that matter to them in more captivating ways.


Digital annual reports can also feature user-friendly tools to hear and learn from readers by embedding assets like surveys and feedback forms.

2. Improving the Reader Experience

Digital annual reports can be more user-friendly than printed reports.


With a digital annual report, viewers have a better experience because they can engage with smaller blocks of text that can be broken up by visual, interactive elements and links.


As we mentioned earlier, digital annual reports provide more options and serve the needs and interests of different target audiences.


For example, some shareholders will focus on finances and look for in-depth information about operational performance and expectations.


Other readers want information about the company's successes and challenges and background on the executive team and the strategic outlook.


A digital annual report delivers the flexibility to serve all key stakeholders.


3. Broadening Audience Reach

Digital annual reports provide opportunities to share your company’s information with a larger audience.


Annual reports may be read by specific audiences, like journalists and those in the financial sector, but a digital version may attract other stakeholders and increase their interest.


A digital annual report can appear on your Website as embedded and interactive content or a link that displays a dedicated page with other assets.

4. Offering Flexibility and Convenience

Digital annual reports can be more convenient for you and your readers. Readers can access a digital annual report anywhere, anytime.


In addition to being easier to edit on the fly, digital versions of annual reports are more flexible.


If you notice a mistake in a printed annual report, it’s impossible to correct it after the report has been published.


With a digital annual report, typos or errors can be fixed immediately and missing information can be added.


It can be published on your blog as a series of posts with links to additional information.

5. Reducing Costs and Saving Time

Printing and designing an annual report can be expensive. Printed annual reports can cost from $7,500 to $20,000 to create, publish, and distribute.


Publishing a printed annual report can be pricey, even if you decide to do some of the work internally to reduce content development and design expenses.


Digital annual reports are less expensive.


There are plenty of tools available that can help you and your company build a visually appealing report, including us – Joomag!


Whether it’s a PDF of your existing digital annual report that is enhanced with interactive elements or built from scratch with one of our templates, Joomag has everything you need to make an impression on your audience.


Investors, journalists and other stakeholders can also access the previous year's digital annual reports from your website or your own mobile app.



Conclusion: Embracing the Future with Joomag

A digital annual report is not just a document; it's a comprehensive, accessible tool designed to inform and engage key stakeholders effectively. While printed reports may still have their place, digital reports offer innovative, cost-effective ways to share your corporate story.


Joomag stands at the forefront of this digital revolution, providing a comprehensive platform for creating, distributing, and analyzing digital content, including annual reports. With Joomag, companies can elevate their digital content to new heights, ensuring that their annual reports—and other digital publications—make a lasting impact.


Ready to transform your annual reports and embrace the digital future? Joomag is here to help you every step of the way.


Book a Discovery Call


Frequently Asked Questions 

Q: How does a digital annual report enhance creativity and engagement?

A: It allows for higher customization and interactive elements like videos, interactive infographics, dynamic charts, and tables making it more dynamic and engaging.

Q: What are the benefits of digital annual reports in improving customer experience?

A; Digital formats offer user-friendly interactions with content, allowing for a more engaging and accessible experience.

Q: How do digital annual reports save time and money?

A; They reduce costs associated with printing and distributing physical copies, and allow for quick updates and corrections.


Topics: digital publishing