Five Reasons Why Your Company Should Publish a Digital Annual Report

For years, companies have printed annual reports.

Annual reports are comprehensive documents that summarize a company’s operational and financial activities during the preceding year.

However, the process of creating, publishing, and distributing annual reports in a print format can be expensive.

So, how do you reduce the costs related to print and postage costs for annual reports?

By going digital, of course!

Digital transformation is a smart strategy for companies who want to keep moving forward and innovate.

Salesforce describes digital transformation as “the process of using digital technologies to create new — or modify existing — business processes, culture, and customer experiences to meet changing business and market requirements.”

The Key Advantages of Digital Annual Reports

1. Digital Annual Reports are Interactive and Engaging

Digital annual reports allow for higher levels of customization and creativity than printed annual reports.

You can not only key financial information and other important corporate developments but offer ways for readers to access more information via links, videos, infographics, and audio.

For example, you can feature a video by the CEO to add context.

Digital annual reports provide a platform to do better storytelling. They allow companies to move away from dry and, frankly, boring annual reports that meet regulatory requirements.

Instead, a digital annual report can be dynamic, interactive, and engaging. It performs like an inspiring and informative marketing and sales asset.

You can put the spotlight on corporate triumphs and successes and allows readers to learn more about the things that matter to them in more captivating ways.

Digital annual reports can also feature user-friendly tools to hear and learn from readers by embedding assets like surveys and feedback forms.

Digital annual reports can be more user-friendly than printed reports.

With a digital annual report, viewers have a better experience because they can engage with smaller blocks of text that can be broken up by visual, interactive elements and links.

As we mentioned earlier, digital annual reports provide more options and serve the needs and interests of different target audiences.

For example, some shareholders will focus on finances and look for in-depth information about operational performance and expectations.

Other readers want information about the company's successes and challenges and background on the executive team and the strategic outlook.

A digital annual report delivers the flexibility to serve all key stakeholders.

Digital annual reports provide opportunities to share your company’s information with a larger audience.

Annual reports may be read by specific audiences, like journalists and those in the financial sector, but a digital version may attract other stakeholders and increase their interest.

A digital annual report can appear on your Website as embedded and interactive content or a link that displays a dedicated page with other assets.

4. Offering Flexibility and Convenience

It can be published on your blog as a series of posts with links to additional information.

Printing and designing an annual report can be expensive. Printed annual reports can cost from $7,500 to $20,000 to create, publish, and distribute.

Publishing a printed annual report can be pricey, even if you decide to do some of the work internally to reduce content development and design expenses.

Digital annual reports are less expensive.

There are plenty of tools available that can help you and your company build a visually appealing report, including us – Joomag!

Whether it’s a PDF of your existing digital annual report that is enhanced with interactive elements or built from scratch with one of our templates, Joomag has everything you need to make an impression on your audience.

Investors, journalists and other stakeholders can also access the previous year's digital annual reports from your website or your own mobile app.