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The demand for impactful content is ever-increasing. With content creation being a top priority for marketers, you might wonder: Can your team keep up?
Based on the findings of the State of Inbound report, content creation is a key focus for 80% of marketers. Additionally, content marketing typically consumes around 26% of B2B marketing budgets. Nearly 40% of marketers are struggling to maintain a consistent flow of content production.
Relying solely on human effort is impractical, especially in an era where efficiency is crucial. Your team needs assistance, and that’s where Joomag’s Content Automation platform comes in - allowing your campaigns to launch faster and on a larger scale than ever before. Content Automation enables your team to customize and localize content for various use cases and bring it to market rapidly.
Free your creative team from the burden of managing monotonous and repetitive tasks that can easily be handled by you or other non-designers within the platform. By doing so, your creative professionals can concentrate on their strengths, while your content automation platform generates consistent brand assets whenever needed.
But there’s more to it. We’ll explore other uses, benefits, and how to select the right content automation solution for your team.
What is Content Automation?
Content Automation leverages technology to automate manual creative production tasks, such as catalog and brochure updates, giving marketing and creative teams time back from these repetitive requests. This process significantly reduces branding inconsistencies and errors, eliminates production bottlenecks, and allows marketers to focus on strategic work.
As companies continually produce vast amounts of creative and marketing material to keep up with the evolving media landscape, there’s a growing need for more efficient marketing execution and the ability to respond swiftly to market changes.
Content Automation revolutionizes content production by enabling quick changes to text, images, product descriptions, SKUs, colors, and themes across multiple high-design documents with just a few clicks. This makes day-to-day brand governance seamless, transforming it into a self-sustaining process. It empowers both creative and non-creative teams, including real estate agents, frontline associates, travel agents, brand style advisors, and insurance agents, by enabling them to create consistent brand content at a large scale, regardless of their location. This approach is effective for both broad and personalized communication, catering to various business models such as B2B, B2C, B2B2B, B2B2C, and beyond.
Content Automation is an efficient, effective, and adaptable solution for tackling the monotonous marketing production tasks every company must handle. With Content Automation, organizations can keep pace with the latest innovations, responding quickly and efficiently to market demands. Let’s take a closer look at the benefits.
Advantages of Implementing Content Automation
Content Automation can help businesses save time and money while producing more consistent and effective marketing materials. By streamlining the content creation process, teams can focus on strategic work that drives growth and innovation. Here’s how:
1. Faster Time-to-Market
Content Automation significantly speeds up the creation of marketing materials. Instead of spending hours manually formatting documents or waiting for a graphic designer’s response, teams can use pre-designed templates with automated elements, enabling them to produce more content in less time. This accelerated process ensures that your marketing campaigns hit the market at the optimal time, maximizing their impact.
2. Consistent Branding
Maintaining brand consistency is essential for building customer trust and a strong brand identity. Content Automation allows you to codify your brand elements, ensuring all marketing materials adhere to the same brand guidelines and style, preventing inconsistencies that can damage your brand’s image.
3. Enhanced Efficiency
Streamlining content creation with Content Automation allows teams to focus on strategic work that requires creativity and problem-solving. By automating repetitive tasks, teams have more time and resources to develop effective campaigns, conduct market research, and innovate. Teams become more agile, capable of responding swiftly to market trends and customer needs.
4. Reduced Costs
Content Automation can significantly reduce the costs associated with content creation. By eliminating tedious creative overhead, teams can work more efficiently, saving money on external agency fees, additional staff, and expensive design software. These cost savings can be redirected to more critical areas of your marketing strategy.
5. Scalability
Content Automation enables businesses to scale content production to meet the demands of a growing audience without increasing costs or compromising quality. As businesses expand into new markets or product lines, Content Automation ensures marketing materials are produced consistently, accurately, and efficiently. This scalability is essential for maintaining a competitive edge in a dynamic market.
6. Enhanced Customer Engagement
Empowering frontline staff and non-designers with easy creation of high-quality, relevant content enhances customer communication. Additionally, utilizing analytics allows for tracking content performance and optimizing strategies accordingly.
Measuring the Impact of Content Automation
Measuring the benefits of Content Automation can be challenging, but one straightforward way to gauge the value is by regularly tracking and attributing ROI to production output within the tool.
A critical question customers often ask is how much it would cost to produce similar content without Content Automation, typically done through in-house design teams or external agencies. With tight budgets, especially in marketing and design, Content Automation improves ROI by reducing costs associated with manual content production, such as staffing, design software, and agency fees, while also streamlining the content creation process.
Selecting the Right Content Automation Solution
Choosing the right content automation tool is crucial. How can you ensure you’re selecting the best one for your team?
A reliable content automation tool, like Joomag, is scalable as your content needs grow, integrates seamlessly with your existing systems, can be customized to fit your team’s needs, and is user-friendly for both creatives and non-creatives. Revisit your content objectives and goals, and select a tool that aligns with and enhances your content creation process to achieve those goals.
Remember, content automation tools are rules-based for handling, processing, and storing data. These rules must be clearly defined, meaning an organization must know how to best utilize its content.
Enhance Your Content Creation Efforts with Joomag
Joomag's Content Automation platform is already empowering large businesses to elevate their content creation and management workflows through automation. This innovative solution streamlines and enhances content marketing strategies, boosting productivity while keeping costs in check or even reducing existing overhead.
That’s precisely what HotelBeds, a leading bedbank and travel tech company, experienced when they tested content automation with their digital assets. With Joomag's help, creative staff and travel agents could easily create localized brochures, destination brochures, and holiday packageS while staying on-brand. Joomag Content Automation's user-friendly interface enabled travel agents to make changes without relying on the design and marketing team. Marketing still had input and oversight but were seen as strategic partners rather than blockers.
This approach helped reduce costs and prioritize external design partners. Joomag also provided ongoing training and support to ensure confidence and compatibility with the platform.
If your organization could benefit from doing more with less, it’s time to explore integrating content automation into your existing workflows. Our dedicated experts will help you understand how content automation can address your specific business needs and unique use cases. Schedule a demo with Joomag today!
