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We love the Internet. It’s our go-to resource for connecting with friends we’ve lost touch with. We’re on it to catch up on the latest news. It even lets us control our health and finances. And, of course, it’s where we turn to when we need to buy something - anything, really. That’s a lotta power.
Everyone’s hooked, including your favorite retailers. That’s why e-commerce has gained so much traction worldwide. Businesses are using the Internet to sell their products to everyone. As of 2019, 1.92 billion people worldwide are purchasing things online. At the forefront of this retail revolution are product magazines.
The Role of Product Magazines in Retail Marketing
A product magazine markets and sells various products or services. They’re portable liaisons, helping brands connect with consumers via the products they sell.
Product magazines can spotlight previously unnoticed or unpopular products and net you more business in the long run.
Digital magazines take things a step further. With e-commerce integration, e-tailers can offer cheaper prices and more usability (think automated checkouts, payments, inventory management, billing, etc.).
Marketers can get in on the action, too. Search and social media traffic, for example, are cost-effective advertising channels frequently used in online product magazines today.
A digital magazine helps customers find products faster, eliminates checkout lines, and provides more information about items than a physical copy ever could.
Getting started: create a product magazine by uploading a PDF
Today, content marketing platforms enable retailers to create their own product magazines with ease. For starters, you can upload a PDF file with pre-existing content and convert it into a digital publication.
Benefits of PDF Conversion to Digital Publications:
- Speed and Simplicity: Transforming a PDF into a digital magazine is a quick and straightforward process, making it possible to go digital without extensive technical know-how.
- Cost-Effectiveness: Utilizing existing PDF content eliminates the need for additional content creation costs, making it an economical choice for businesses of all sizes.
- Maintained Brand Consistency: By starting with your existing branded content, you ensure that your digital magazine aligns with your brand’s aesthetic and messaging, providing a consistent experience across all platforms.
Create engaging product magazines now!
Flesh out your product magazine’s design by adding interactive elements. Easy, right?
Create a product magazine from a template
An outdated magazine design speaks volumes about your store and its merchandise. Online templates, however, feature a sleek, modern aesthetic that can appeal to any demographic, including Millennials (who have more spending power than any other preceding generation). Product magazine templates can save you loads of valuable time, too.
Find a template that works for your store and the products you sell. Then add, edit, or remove any part of it.
Advantages of Using Templates:
- Modern Aesthetics: Templates are designed with current trends in mind, ensuring your product magazine has a contemporary look that appeals to your target audience.
- Time Savings: With pre-designed templates, you can significantly reduce the time spent on the layout and design process. This allows you to focus more on content quality and marketing strategies.
- Flexibility and Customization: Most templates offer high levels of customization, enabling you to tailor the design to match your brand identity and meet specific marketing goals.
- Enhanced User Experience: Templates designed for digital consumption often incorporate interactive elements such as videos, links, and animations, which can enhance the reader's engagement and improve their overall experience with your magazine.
7 Essential Elements for a Successful Product Magazine
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Branding: add logos to your brand magazine and showcase your merch in style.
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Branded apps: publish content on a custom branded app. Let mobile shoppers access your products from anywhere in the world.
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Interactive plugins: listen to your shoppers, literally! Include interactive plugins in your product magazine and talk to customers as they browse your content.
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1-click updates: making some last-minute changes to your inventory? Edit published content in real-time and you’re ready to roll.
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Distribution: share your product magazine on social networks, personal websites, and branded apps.
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Lead generation: add lead gen pop-ups to your online publication, embed email subscription forms, and use comprehensive CRM systems to manage your email lists.
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Analytics: use content tracking data to see what is or isn’t flying off those shelves.
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You can learn more about retail marketing in our fact-packed white paper, Digital Innovation in Retail.
Spotlight: Examples of Interactive Product Magazines
The Edit
FAQ
Q: How do I create a standout product magazine?
A: Focus on unique design templates, high-quality imagery, and engaging content that resonates with your target audience.
Q: Best practices for e-commerce integration in product magazines?
A: Utilize interactive elements like hotspots and embeddable shopping carts for a seamless shopping experience.
Q: Tracking the performance of my product magazine?
A: Leverage analytics to track engagement, sales conversion rates, and reader behavior for continuous optimization
