Win More Business with a Real Estate Brochure


creating a real estate brochure

A physical brochure is a great way to find a home that fits your needs, lifestyle, and budget. For realtors, however, it’s a powerful tool for establishing contact with potential homebuyers.


But what does a digital brochure say about you as a real estate professional? It says you mean business. It says you’re serious about your brand and that you’re ready to meet the needs of clients who are turning to the Internet to find their dream homes.

A digital brochure is every realtor’s best friend. Here’s why.

Digital brochures sport rich interactivity and provide more real estate (pun intended) for detailed presentations. Agents can offer more information about specific homes or describe their hobbies to create personal connections with clients. With embedded media, digital brochures can help prospective buyers gauge their levels of interest before they request a property showing (saving them time in the process).

Create a real estate brochure by uploading a PDF

And the best part? Getting started is easy. Some creative content marketing platforms let realtors upload their existing PDF files and convert them into interactive publications, for example.
PDF upload with Joomag

After the conversion process is completed, users can then add interactive media like videos, audio files, and slideshows to their content.

interactive plugins and tools

Start creating your real estate brochure now!


Create a brochure from a template

If PDF files aren’t your thing, online templates might be. Any realtor with a creative eye can design brochures in attractive, cost-effective ways now. Templates are everywhere, and in most cases they’ll help you find inspiration for free. Showcase several different properties by choosing an existing template and modifying it. Add your logo, bio, contact info, photos, videos, property descriptions, listing prices, and any other important information.

Real Estate Brochure templates 

5 More Essential Features for a High-Impact Digital Real Estate Brochure

We’re living in the digital age, which means your real estate brochure has to impress potential clients (and fast). Here are some important features to consider when creating yours:

  • Brochure Branding: things like adding your logo or changing the background colors of viewers can go a long way toward authenticating your brand.

  • One-click updates: if you’re in real estate, you’re busy. So edit published brochures in real-time and free up your schedule a little. No more reuploads!

  • Lead generation with your digital brochure: generate leads and collect firs-party data directly from your brochure. Many platforms allow users to add lead-gen forms to their content, embed email subscription forms, hotspot links to external websites, and use built-in CRM systems to manage contacts.

  • Distribution: get your name out there. Publish digital brochures on social media, embed them on personal websites, link publications to registered domains, order custom branded apps, and publish content on the App Store and Google Play for maximum exposure.

  • Analytics: your brochure can impact your bottom line, but you’ll never know how without the right data. That’s why it’s always a good idea to measure your content’s performance.

  • Intent Data: collecting intent data from your real estate brochure interactions offers deep insights into potential home buyers' interests and behaviors. This data is crucial for tailoring follow-up communications and refining your marketing strategies to better meet your audience's needs.
  • Integration with your Martech: you can integrate your real estate brochure's analytics, intent data and generated lead data with your existing marketing technology stack and enhance your ability to manage contacts, automate marketing tasks, and personalize customer journeys, which leads to improved marketing outcomes.
Next Generation Brochures

Real Estate Brochure Examples

The internet is overflowing with real estate brochures, but there are three that we just can't get enough of. Take a look at these amazing real estate brochure examples created with Joomag. They're sure to inspire you to create your own online real estate brochures and boost your business.


1) Obrien Real Estate Digital Brochure



2) Oakwood Worldwide Digital Brochure

 3) Marshall White Luxury Real Estate Interactive Brochure


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Q1: What advantages do digital brochures offer real estate agents?

A1: Digital brochures are pivotal for real estate agents looking to modernize their marketing. They provide a dynamic way to showcase properties through interactive elements like videos, enhancing the client's viewing experience. This not only highlights an agent's dedication to their brand but also meets the digital-first preferences of today’s homebuyers.

Q2: How can one start creating a digital real estate brochure?

A2: Creating a digital brochure begins with either converting an existing PDF into an interactive publication on content marketing platforms or using online templates for those starting from scratch. Both methods allow for the integration of various media, offering flexibility and ease in tailoring content to showcase properties effectively.

Q3: What are critical considerations for an impactful digital brochure?

A3: For a digital brochure to make an impact, it should reflect the agent’s branding clearly and allow for easy updates to keep information current. Incorporating lead generation tools directly within the brochure can capture potential client details, while distributing the brochure across multiple channels maximizes visibility. Monitoring with analytics ensures continuous improvement based on reader engagement.