10 Digital Publishing Terms to Know (Part 2)

publishing terms 
 Are you hungry? Because we’ve cooked up 5 more terms for you! Here’s Part 2 of “10 Digital Publishing Terms to Know.”

6. Analytics: Understanding Your Digital Publication's Performance

 With the help of analytics, data is gathered, interpreted, and then communicated in some meaningful way.

Why They Matter to You: To improve your digital publications, you need to know their strengths and weaknesses. Tracking analytics provide valuable data that can help you improve your content and learn more about your readers. Number of page views, most clicked links, geolocation of readers—all (and more) are provided with analytics.

Learn more about Joomag’s analytics feature.

7. Embedding: Enhancing Engagement with Multimedia

Embedding is using computer code to place any external multimedia files (like audio or video) into a web page. The user can then interact with these embedded files without leaving the page.


Why it Matters to You: Digital publishing lets you embed your entire publication onto your website, blog, and social media channels with simple codes! And complementing your text with embedded video and audio files is a great way to get your readers more engaged. So if you’re looking for more exposure and engagement, then embedding is your best friend.

Check out our page about Interactive Publications here

8. API: Streamlining Application Interactions

API is the acronym for Application Programming Interface. An API is a set of programming rules that determines how one application can interact with another.


Why it Matters to You: If you have your own website or app, APIs let you integrate them with digital publishing platforms. Why? Because doing so streamlines how you can create publications, embed them, and more. In other words, a good API makes it easier to create publications and can save you lots of time.


Joomag API documentation can be found here.

9. Subscription: Growing Your Reader Base

A subscription is an agreement to pay money in advance so you can receive content regularly, like magazines or newspapers.


Why it Matters to You: How do you expect to grow your reader base if you don’t use subscriptions? That’s exactly what they’re for, and by enabling them you can turn readers into subscribers. What’s neat about digital publishing subscriptions is that they can be free so readers won’t feel pressured to pay for anything to enjoy your content. Free subscriptions are also a great way to expand your reader base.


For setting up your magazine subscription, check out our help topic here.

10. HTML: The Language of the Internet

HTML is the acronym for HyperText Markup Language. HTML is coding that’s accompanied by “tags” which tell browsers how to show text, images, and more on a web page. The most recent version is HTML5.


Why it Matters to You: An ideal digital publishing platform supports HTML5 interactivity for your publications. It’s considered the “language of the internet” and allows multimedia elements like audio, video, and popups to become easily interacted with from mobile devices. Before HTML, web browsers required third-party plugins to view media (which meant downloading additional software). That’s not a problem anymore with HMTL. So make sure your publishing platform of choice supports it!


That’s it– you now know more about the industry than you did before! Hopefully, we’ve cleared up any confusion with these 10 terms, and wish you the best with your publishing career!


In case you’ve missed the first part of this series, you can find it here.



1. Why are analytics important in digital publishing?

Answer: Analytics offer critical insights into reader behavior, such as preferred content and engagement patterns. This information allows publishers to fine-tune their offerings, ensuring content resonates more effectively with their audience and improving overall engagement.

2. How does embedding multimedia benefit digital publications?

Answer: Embedding multimedia elements like videos and audio enhances the reader experience by making content more interactive and engaging. This not only keeps readers' attention longer but also adds depth to your publications, enriching the storytelling and making articles more compelling.

3. What role do digital subscriptions play for publishers?

Answer: Digital subscriptions help cultivate a loyal readership by ensuring regular engagement with your content. Offering subscriptions, especially free ones, can broaden your audience base and establish a routine interaction, laying a solid foundation for future content monetization and audience growth.