The 5 Do’s and Don’ts of Digital Publishing


publishing dos


According to the latest digital publishing studies, digital audiences spend about 2.6 seconds scanning an online page before focusing on a particular section. They also spend an average of 180 milliseconds fixating on one particular section before moving on. These facts require digital publishers to not only create digital publications, but to plan and develop strategies for creating beautiful layouts and engaging digital content.In this article, we are going to uncover some essential do’s and don’ts of digital publishing which will help you with your awesome digital publications.

Digital Publishing DO’s:

1. Use social media and personal websites to promote your work.

To maximize your publication’s exposure, you need to ensure that it can be seen on personal and social media sites (like Facebook, since half of the word’s internet users are on it).

2. Use interactivity to keep your audience engaged.

Digital publishing means an unprecedented level of interactivity you won’t find anywhere else. Many online platforms let users add video, audio, photos, and interactive plugins to their content.

3. Use tracking analytics to learn what does and doesn’t work with your content.

Most digital publishing platforms come with detailed tracking statistics that let you glean useful information about your readers, like which pages they stayed on and viewed the most.

4. Optimize your content for mobile devices.

90% of American adults own a cell phone! And that’s not including the rest of the global population. That’s why it’s super important that your content can be accessed from major mobile devices like Android, IOS, and Windows.

5. Write about things that you want to write about!

Don’t feel pressured to write about something that everyone else is writing about. Choose a subject that is unique and that you think readers will love to learn more about.

6. Embrace Multimedia Storytelling.

Beyond adding interactive elements, delve into the art of multimedia storytelling. Use a combination of text, images, videos, and interactive elements to tell compelling stories that captivate your audience and keep them coming back for more.

7. Prioritize Accessibility.

Ensure your digital publications are accessible to all users, including those with disabilities. Discuss the importance of using alt text for images, providing captions for videos, and ensuring your content is navigable by keyboard alone.

8. Incorporate User-Generated Content.

Encourage your readers to contribute their stories, photos, or videos. This not only engages your audience but also provides fresh, diverse perspectives to your publication.


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Digital Publishing DON’Ts:

1. Neglect your readers and subscribers.

Your audience is a key measuring tool for your publishing success. Listen to their feedback, find out what does and doesn’t work, and fine-tune your content. Remember: write for yourself AND your audience.

2. Ignore the importance of SEO (Search Engine Optimization)!

The LAST thing you want is for your awesome publications not to show up on search engines like Google. Link your site and publications to keywords that make them search engine friendly and generate traffic for you.

3. Write about subjects that have already been written by others A LOT.

It’s easier said than done, but try exploring a topic that’s not talked about much and has potential to grow into a major discussion.

4. Expect your digital publications to get popular by word of mouth only.

You need to be proactive with promoting your digital content. Don’t plan on using every social media site to do so, but stick to the ones that are working best for you.

5. Feel overwhelmed by all the options available to you.

The world of digital publishing can be intimidating, especially if you’re new to it. Always remember, though, that it’s intended to simplify the publishing process so you can create truly incredible content for the world to enjoy! You’ll get the hang of it!

6. Overlook the Power of A/B Testing

Don't just rely on analytics; actively test different aspects of your digital publications. A/B testing headlines, calls-to-action, and layouts can provide actionable insights and optimize reader engagement.

7. Dismiss the Importance of Consistent Branding

Ensure your digital publications reflect your brand's visual identity and tone. Consistent branding across all your publications strengthens your brand recognition and builds trust with your audience.

8. Ignore the Value of Feedback Loops

Beyond listening to your audience, establish mechanisms for ongoing feedback. Encourage and simplify the process for readers to share their thoughts on your content, and show that you value and act on their input.


Expanding Horizons: Things to Consider in Digital Publishing

Embracing Multimedia Storytelling in Digital Publishing

In the realm of digital publishing, embracing multimedia storytelling can transform a simple publication into an immersive experience. By weaving together text, images, videos, and interactive elements, publishers can craft stories that captivate their audience in unique ways. This section will delve into techniques for effective multimedia storytelling, highlighting best practices for integrating diverse content types and showcasing examples of digital publications that excel in multimedia narrative.

Prioritizing Accessibility in Digital Content

Accessibility should be a cornerstone of digital publishing to ensure that content is inclusive and accessible to all audiences, including those with disabilities. This part of the article will discuss the importance of incorporating accessibility features, such as alt text for images, video captions, and keyboard-navigable content. Practical tips and tools for enhancing accessibility in digital publications will also be provided, emphasizing the role of accessibility in expanding your audience and adhering to legal and ethical standards.

Incorporating User-Generated Content

User-generated content is a powerful tool for engaging readers and enriching digital publications with diverse perspectives. This section will explore strategies for encouraging and curating content contributions from readers, such as stories, photos, and videos. It will also discuss the benefits of user-generated content, including increased reader engagement, authenticity, and community building, along with methods for managing and integrating these contributions into digital publications.

The Role of AI and Machine Learning in Digital Publishing

Artificial intelligence (AI) and machine learning are revolutionizing digital publishing by personalizing content for readers, automating content creation, and optimizing distribution. This section will provide an overview of how AI and machine learning technologies are currently used in digital publishing, examining case studies and exploring potential future applications. The focus will be on the benefits of AI for enhancing reader experiences and streamlining publishing workflows.

Sustainable Digital Publishing Practices

As environmental concerns become increasingly paramount, digital publishing offers a green alternative to traditional print media. This part of the article will highlight the environmental benefits of digital publishing and discuss strategies for implementing sustainable practices within digital operations. Topics will include energy-efficient web hosting, reducing digital footprints, and the role of digital publishers in promoting sustainability.

The Future of Digital Publishing

Looking ahead, the digital publishing landscape is set to evolve with emerging trends and technologies. This section will offer insights into what the future may hold for digital publishers, including advancements in interactive content, virtual and augmented reality applications, and the potential impact of blockchain technology on copyright and content monetization. By staying abreast of these developments, publishers can prepare to adapt and thrive in the changing digital ecosystem. 


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Q1: Why is it important to use social media and personal websites to promote digital publications?

A1: Social media and personal websites are crucial for maximizing your publication's exposure because they allow you to reach a broad audience, including the half of the world's internet users who are on platforms like Facebook. Utilizing these channels effectively can increase visibility, attract more readers, and enhance engagement with your content.

Q2: How can embracing multimedia storytelling benefit my digital publications?

A2: Multimedia storytelling enriches your publications by creating immersive experiences for readers. By combining text, images, videos, and interactive elements, you can captivate your audience in unique ways, making your content more engaging and memorable. This approach not only keeps readers coming back for more but also sets your publication apart from more traditional formats.

Q3: What role does AI and machine learning play in digital publishing?

A3: AI and machine learning are transforming digital publishing by personalizing content for readers, automating content creation, and optimizing distribution. These technologies can analyze reader behavior to tailor content, streamline the content creation process through automation, and ensure your publications reach the most interested audiences. As these technologies evolve, they will continue to offer innovative ways to enhance reader experiences and improve publishing workflows.



Topics: digital publishing