The Power of Subscribers!


You cannot underestimate the importance of your subscribers! Why? Because they form the backbone of your digital publishing success.

Differentiating Between Subscribers and Viewers

Let’s first differentiate a subscriber from a viewer. A regular viewer may read your content once and never come back. On the other hand, a subscriber is a returning reader who keeps coming back to your publications. He or she just loves your stuff that much. Unlike a casual visitor, subscribers are more engaged with your content and more likely to share it with their friends.

Why Subscribers Matter More Than Viewers

So why are subscribers more important than viewers? Here are a few good reasons:


1. Subscribers help with exposure. More subscribers mean a greater chance your content will reach a wider audience and be read by more people. It’s like a ripple effect: your friends see your publication and share it on their own sites and then their friends do the same. It’s free advertising.


2. Subscribers let you know that your hard work is paying off. Your subscribers are proof that people enjoy your content and that you’re doing a great job. Never forget that!


For many publishers in the industry today, subscribers are the most important indication of measuring their businesses’ success, much like Instagram and Twitter followers.

Building Your Subscriber Base: Strategies for Growth

If you’re wondering how to build your subscription base, here are a few quick tips:

  • Enable free mandatory subscriptions: Requiring readers to subscribe to your content is an easy way to increase your readership.

  • Create custom subscription forms: Customizing your subscription forms lets you control what kind of information you get from your readers.

  • Embed your publication on your website/social media: Sharing your publications directly on your website or social media channels ensures that your publications are getting maximum exposure to readers.

Still not convinced? Then check out Insight Magazine— one of our favorite clients who we setup a custom subscription form for!

Leveraging Tools for Subscriber Management

For publishers looking to optimize their subscriber engagement and management, Joomag offers comprehensive CRM features designed to streamline the process and enhance the subscriber experience.



Q1: What distinguishes subscribers from regular viewers, and why are subscribers more valuable?

A: Subscribers are returning readers who regularly engage with your content, while viewers may only visit once. Subscribers are crucial because they contribute to increased exposure by sharing your content, and they validate your hard work, indicating that your content resonates with your audience.

Q2: How can I effectively build and grow my subscriber base?

A: There are several strategies you can employ, including enabling free mandatory subscriptions to incentivize readership, creating custom subscription forms to gather valuable reader information, and embedding your publications on your website and social media channels to maximize exposure and attract new subscribers.

Q3: How can I optimize subscriber engagement and management using digital publishing tools?

A: Joomag offers comprehensive CRM features specifically tailored for publishers to streamline subscriber engagement and management. These tools help publishers effectively gather and analyze subscriber data, personalize interactions, and enhance the overall subscriber experience, ultimately contributing to the success of their digital publishing endeavors.