A physical brochure is a great way to find a home that fits your needs, lifestyle, and budget. For realtors, however, it’s a powerful tool for establishing contact with potential homebuyers.
But what does a digital brochure say about you as a real estate professional? It says you mean business. It says you’re serious about your brand and that you’re ready to meet the needs of clients who are turning to the Internet to find their dream homes.
Digital brochures sport rich interactivity and provide more real estate (pun intended) for detailed presentations. Agents can offer more information about specific homes or describe their hobbies to create personal connections with clients. With embedded media, digital brochures can help prospective buyers gauge their levels of interest before they request a property showing (saving them time in the process).
After the conversion process is completed, users can then add interactive media like videos, audio files, and slideshows to their content.
Start creating your real estate brochure now!
If PDF files aren’t your thing, online templates might be. Any realtor with a creative eye can design brochures in attractive, cost-effective ways now. Templates are everywhere, and in most cases they’ll help you find inspiration for free. Showcase several different properties by choosing an existing template and modifying it. Add your logo, bio, contact info, photos, videos, property descriptions, listing prices, and any other important information.
We’re living in the digital age, which means your real estate brochure has to impress potential clients (and fast). Here are some important features to consider when creating yours:
Brochure Branding: things like adding your logo or changing the background colors of viewers can go a long way toward authenticating your brand.
One-click updates: if you’re in real estate, you’re busy. So edit published brochures in real-time and free up your schedule a little. No more reuploads!
Lead generation with your digital brochure: generate leads and collect firs-party data directly from your brochure. Many platforms allow users to add lead-gen forms to their content, embed email subscription forms, hotspot links to external websites, and use built-in CRM systems to manage contacts.
Distribution: get your name out there. Publish digital brochures on social media, embed them on personal websites, link publications to registered domains, order custom branded apps, and publish content on the App Store and Google Play for maximum exposure.
Analytics: your brochure can impact your bottom line, but you’ll never know how without the right data. That’s why it’s always a good idea to measure your content’s performance.
The internet is overflowing with real estate brochures, but there are three that we just can't get enough of. Take a look at these amazing real estate brochure examples created with Joomag. They're sure to inspire you to create your own online real estate brochures and boost your business.
Unlock the full potential of your go-to-market (GTM), sales, and marketing teams with our Digital Publishing and Content Experience Platform. Empower your company to craft and distribute personalized, interactive content that captivates your audience and delivers an unparalleled reader experience.
A1: Digital brochures are pivotal for real estate agents looking to modernize their marketing. They provide a dynamic way to showcase properties through interactive elements like videos, enhancing the client's viewing experience. This not only highlights an agent's dedication to their brand but also meets the digital-first preferences of today’s homebuyers.
A2: Creating a digital brochure begins with either converting an existing PDF into an interactive publication on content marketing platforms or using online templates for those starting from scratch. Both methods allow for the integration of various media, offering flexibility and ease in tailoring content to showcase properties effectively.
A3: For a digital brochure to make an impact, it should reflect the agent’s branding clearly and allow for easy updates to keep information current. Incorporating lead generation tools directly within the brochure can capture potential client details, while distributing the brochure across multiple channels maximizes visibility. Monitoring with analytics ensures continuous improvement based on reader engagement.