What’s a mood board, anyway? Don’t think of it as a visual style guide. Instead, a mood board is a collection of images, colors, words, and other elements that should come together to communicate the design and...

You might have all the great ideas in the world, but if you can’t focus, you’re not going to get anything done. If you’re looking to create a space that can help you maximize your creativity, we have some suggestions....

Awhile back, we shared our streamlined process for choosing typefaces. But if you’re just using one font for body text, another for your headlines, and then calling it a day, you’re not using typography to it’s greatest...

If there’s one thing email marketing does extremely well, it’s helping you forge new, more meaningful connections with your contacts right from their inboxes. And if you’re looking for an online platform that lets you...

Mistake #1: Designing for Desktop What to do instead: Mobile first design Since digital design is created primarily on our desktops and laptops, designing for those devices first and then cutting it down to look good on...

Creating a Comprehensive Editorial Style Guide Okay, so you’ve followed our advice and created a style guide for your visuals. Believe it or not, that was the easy part. Because no matter how slick your magazine looks,...

When you’re reading up on how to use design to build a stronger brand, the same word keeps coming up: consistency. But how do you go about being consistent when you have one person writing your content, another person...

You might be asking, “Hey Joomag, what are some common types of emails marketers use? And which ones are the best at converting leads into full-fledged subscribers?” Well, we’re glad you asked! Those are excellent...

Everyone has those moments that leave you wishing there were more hours in the day. While you may not be able to freeze time to get more stuff done, you can do the next best thing: make the most out of the time you...

Books shouldn’t be judged by their covers, but digital magazines certainly are. Your magazine cover is your chance to make your publication the one that customers choose. Maintaining the balance of brand consistency and...

Creating color palettes isn’t as easy as throwing your favorite colors together and calling it a day. What are you trying to say? Are you creating something harmonious? While you can do it completely from scratch, it’s...

You’re back! Welcome to part 2 of “Joomag’s Guide to Email Marketing.” Today, we’ll wrap up the last 2 strategies for building an email list. So let’s get straight to it, shall we? Continuing Our Journey: How to Build...