Part of being a successful digital publisher is marketing your work effectively. It’s common knowledge that social media sharing can be a tremendous help when doing so. Facebook, LinkedIn, Twitter, personal websites,...
To a lot of publishers, digital ads play an integral role in their overall content strategies. Ads present opportunities for reaching wider audiences, increasing brand awareness, and growing revenue. If all these sound...
To compete in today’s digital publishing market as a content provider, you should pay attention to the structure of your publications. Consistent structure, in this regard, means having your content follow a preset...
“The only way you can actually look at the amount of value someone’s placed on content is how much time they’re spending with it.” - Brendan Spain, U.S. commercial director of the Financial Times Spain’s quote reflects...
Are you hungry? Because we’ve cooked up 5 more terms for you! Here’s Part 2 of “10 Digital Publishing Terms to Know.” 6. Analytics: Understanding Your Digital Publication's Performance With the help of analytics, data...
The first step to understanding any industry is to understand its language. Here is the first part of our 2-part series, “10 Digital Publishing Terms to Know.” 1. CRM: Customer Relationship Management CRM is the acronym...
What defines success? It’s a difficult question to answer because it doesn’t have a concrete one. Success means different things to different people, but all successful publishers share a common trait: they are...
Embracing the Mobile Revolution: The Future is Now Let's acknowledge a fundamental truth - mobile technology is not just the future; it has already woven itself into the fabric of our daily lives. Take a moment to...
Why Education is Going Digital (and for the better) If you’re old (like me), then you remember the good ol’ days, right? You’d come to class, open your textbook, and start reviewing for that upcoming test with your...
3 Strategies to Increase Brand Loyalty Through Branded Publications In digital publishing, branding refers to customizing your publications in ways that promote your overall brand. Some approaches, like having your logo...
According to the latest digital publishing studies, digital audiences spend about 2.6 seconds scanning an online page before focusing on a particular section. They also spend an average of 180 milliseconds fixating on...
Bridging the Digital Divide: The iPad's Revolutionary Impact on Industries On January 27, 2010, Steve Jobs claimed that Apple had found (or better yet, created) the missing link between the laptop and the smartphone....
