If you’re a realtor, you know three things: every home is unique, every listing is different, and every house is an opportunity to put your best foot forward and show clients what you’re made of. A well-designed flyer...
Publishing a real estate newsletter takes a lot of work, but the payoff’s HUGE. The best ones empower buyers with the information they need to negotiate and make smart purchasing decisions. After all, buying a home is...
Writing about lawn care and gardening doesn’t have to be as boring as watching grass grow. You’re actually in a turf war with other landscapers going the whole nine yards to entice customers. You can level the playing...
A physical brochure is a great way to find a home that fits your needs, lifestyle, and budget. For realtors, however, it’s a powerful tool for establishing contact with potential homebuyers. But what does a digital...
Very few would deny that sales is difficult. Grabbing a prospect’s attention, dispelling his or her presumptions and inhibitions regarding you and your offering, and, finally, guiding him or her throughout the...
Revolutionizing Real Estate: The Role of Digital Content Marketing Let’s face it: the real estate market’s lack of transparency was, at one point in time, anything but helpful for first-time homebuyers. But that’s all...
People just can’t stop watching videos online. They’re addicting, and popular websites like YouTube are arguably the richest sources of entertainment in human history. YouTube’s actually the second-largest search engine...
Embracing the Mobile-First World: A Guide for Digital Success If you’re into SEO, then you know it’s all about helping people find the right content at the right time. Google’s been at it for 20 years now. It’s the most...
If there’s one thing Miklós Breitner knows, it’s golf. He’s a renowned golf club marketing professional with over 10 years of experience in the industry, and his widely known successful blog, the Golf Business Monitor...
Introduction: The Power of Newsletters in Marketing Newsletters rock. The best ones deliver well-researched insights and news right to your inbox. Who doesn’t like that? Unfortunately, sloppy email marketers won’t stop...
“Customers come first.” It’s the golden rule of marketing and it’s probably something your manager tells you every single day. But is it true? In many ways, yes. Customers can make or break your brand in seconds. They...
Is boring the life out of people your ultimate ambition, your life’s calling? Then chances are your content sucks. But if engaging audiences is the name of your game (and it should be!), there’s nothing more worthwhile...
