Mistake #1: Designing for Desktop What to do instead: Mobile first design Since digital design is created primarily on our desktops and laptops, designing for those devices first and then cutting it down to look good on...
Creating a Comprehensive Editorial Style Guide Okay, so you’ve followed our advice and created a style guide for your visuals. Believe it or not, that was the easy part. Because no matter how slick your magazine looks,...
When you’re reading up on how to use design to build a stronger brand, the same word keeps coming up: consistency. But how do you go about being consistent when you have one person writing your content, another person...
You might be asking, “Hey Joomag, what are some common types of emails marketers use? And which ones are the best at converting leads into full-fledged subscribers?” Well, we’re glad you asked! Those are excellent...
Everyone has those moments that leave you wishing there were more hours in the day. While you may not be able to freeze time to get more stuff done, you can do the next best thing: make the most out of the time you...
Books shouldn’t be judged by their covers, but digital magazines certainly are. Your magazine cover is your chance to make your publication the one that customers choose. Maintaining the balance of brand consistency and...
Creating color palettes isn’t as easy as throwing your favorite colors together and calling it a day. What are you trying to say? Are you creating something harmonious? While you can do it completely from scratch, it’s...
You’re back! Welcome to part 2 of “Joomag’s Guide to Email Marketing.” Today, we’ll wrap up the last 2 strategies for building an email list. So let’s get straight to it, shall we? Continuing Our Journey: How to Build...
Color symbolism is a nonverbal way of communicating concepts and emotions. In desktop publishing, using color appropriately can set the stage before your audience reads a single word. It’s not enough just to pick your...
DID YOU KNOW that marketers still rate email as the most effective medium for content marketing? It’s quite a surprise considering the plethora of other popular channels such as social media, SEO, and websites/blogs....
Harnessing the Power of Unique Stock Photo Resources Magazines are a visual medium, but if you don’t have your own photography or a stable of photographers, stock photos are an option. However, stock photos can have a...
You’re online and you’re about to buy that shiny new laptop you’ve been eyeing for a while now. Your cursor is hovering over the “Place Order” button, but something’s keeping you. What is it? You can’t find any customer...
