What is SEO? Good question! It stands for Search Engine Optimization and refers to all the different ways publishers increase their publication’s visibility on search engines, like Google, Yahoo, and Bing. Basically,...
You can’t improve what you don’t measure. And when it comes to online publishing, measuring your publication’s performance is necessary to make it better. Real-time analytics let you do just that and provide the means...
Successful digital publishing and content marketing require a great branding strategy. But what is the branding of publications, exactly? It’s creating a name and logo for yourself which identify you and your product....
Online magazines hold one HUGE advantage over their print counterparts: interactivity! By adding interactive video, audio, galleries, hotspot links, and plugins to your publication, you engage readers by letting them do...
As a digital publisher, you need to ask yourself a very important question: are my publications ready to go mobile? Are they mobile optimized? It’s a good question, too, because more than 3 billion people worldwide now...
There’s nothing quite like making money from your passion. It’s a very rewarding aspect of digital publishing and it’s why we here at Joomag believe that hard work pays off, literally! From our all-in-one platform,...
Welcome back to Joomag’s Content Calendar Checklist! If you're pondering what to incorporate into your content calendar, we've crafted a checklist to guide your decision-making process. Your content calendar is...
Introduction: The Importance of Content Calendars in Digital Publishing Besides the obvious pun, it’s also true that calendars help keep you “up-to-date.” But in the world of digital publishing, they can do a lot more...
Part of being a successful digital publisher is marketing your work effectively. It’s common knowledge that social media sharing can be a tremendous help when doing so. Facebook, LinkedIn, Twitter, personal websites,...
To a lot of publishers, digital ads play an integral role in their overall content strategies. Ads present opportunities for reaching wider audiences, increasing brand awareness, and growing revenue. If all these sound...
To compete in today’s digital publishing market as a content provider, you should pay attention to the structure of your publications. Consistent structure, in this regard, means having your content follow a preset...
“The only way you can actually look at the amount of value someone’s placed on content is how much time they’re spending with it.” - Brendan Spain, U.S. commercial director of the Financial Times Spain’s quote reflects...
