10 Tips to Maximize Engagement with Leads at Tradeshows

The trade show floor can be a sensory overload. With countless booths vying for attention, grabbing the interest of potential customers and leaving a lasting impression is a constant battle.

Beyond Print: The Advantages of Digital Sports Magazines

The roar of the crowd, the thrill of victory, the agony of defeat – sports fans crave these emotions, and sports magazines have long been a trusted source to relive them. But in today's digital age, where attention...

2024: The Year of Interactive, Engaging and Immersive PDFs (Updated)

Unleashing the Power of PDFs: Beyond the Basics

Unlocking the Power of First-Party Data for Enhanced Marketing Impact

Understanding first-party data is key to modern marketing: it’s the customer insights you collect and act on. This article zeroes in on first-party data’s role, benefits, and application in a landscape where privacy...

Why Adaptive, Mobile-Friendly Content Is Your Marketing MVP

Captivate & Convert: The B2B Marketer's Guide to Powerful Digital Brochures

In today's B2B landscape, cutting through the noise and capturing executive attention is a constant battle. Forget stale PDFs and forgettable printouts – the digital brochure has emerged as a dynamic weapon in your...

Enhancing Association Magazines Through Digitalization

Why Interactive Content Matters in a ChatGPT World

There’s no doubt about it: technology is really pushing the boundaries of what artificial intelligence (AI) can do.

Corporate vs. Marketing Communications: Everything You Need to Know

Loyalty matters when it comes to your customers, employees, and business. 33% of customers say they’ll consider switching services after a bad brand experience. And that percentage can double after two or three...

Elevating Your Travel Magazine: A Complete Guide

The allure of travel has captivated humanity for centuries. Today, travel magazines play a pivotal role in shaping our dreams and decisions regarding new destinations. As the digital landscape evolves, so too does the...

Five Reasons Why Your Company Should Publish a Digital Annual Report

10 Ways to Improve Your Internal Communications: A Comprehensive Methodology

As a business, having strong internal communications is essential to your success. It’s the key to keeping your team productive and engaged, and it helps create an environment of trust and collaboration. However...