Introduction: The Digital Shift in Publishing If there’s one thing we can all use more of, it’s money. Here’s a little secret: you can make lots of it by selling ad space in your digital magazine. Online advertising...
80% of the world’s population is using social media. That’s a BIG number, but there’s a lot more beneath its surface. Nearly every single person comprising that 80% has an active email account, too. In fact, “there are...
Scouring local dealerships for that perfect car? It’s tough if you’ve never bought one before. After all, the market’s brimming with new models and designs to choose from. Should you buy one now? Or maybe it’s better to...
An internal, or corporate, newsletter rounds up important information about your business in one convenient email. Chances are you’ve opened one (or a hundred) at your job already and found these inside: company updates...
If you’re a realtor, you know three things: every home is unique, every listing is different, and every house is an opportunity to put your best foot forward and show clients what you’re made of. A well-designed flyer...
“Customers come first.” It’s the golden rule of marketing and it’s probably something your manager tells you every single day. But is it true? In many ways, yes. Customers can make or break your brand in seconds. They...
Content marketing is quickly gaining speed in the automotive industry. To engage with clients, involve themselves more in the buyer’s journey, and generate high-quality leads, car brands should embrace digital...
Navigating the Shift: How Global Trends Are Reshaping Real Estate Change is coming. Or is it already here? It’s a good question, and one realtors asks themselves from time to time. But one thing’s for sure: “global...
Choice matters. But if you’re new to online publishing, too much of it can be overwhelming. When it is, choosing the right digital publishing platform for your business just isn’t fun anymore-- it’s a chore. You spend...
Star Wars vs. Star Trek. Coke vs. Pepsi. Print vs. digital publishing. Is one truly better than the other? It’s a matter of taste, of course, but one thing’s for sure: when rivalries like these collide, controversy...
What does content marketing success really look like? On and off the Internet, we’re used to seeing big-name brands dish out tons of incredible content. But most have deep pockets, and that means more resources for more...
What separates a great publisher from an average one? Mistakes. Lots and lots of mistakes. It’s one thing to make a mistake, but quite another to learn and grow from it. But some errors fall through the cracks, eluding...
