Introduction: The Value of Content Marketing Having a tailored marketing strategy is a long-term investment. But is it a worthwhile one, too? The short answer is yes, the longer answer is HECK YES! Demand Metric’s...
Content marketing is the vehicle through which a brand’s voice can help customers better understand a firm’s value (i.e. why it’s beneficial) and values (what it believes in). What’s more, it helps businesses tap into...
Marketing isn’t what it used to be. In lieu of more unobtrusive, native advertising hooks used today, companies up until the mid-to-late 90’s pitched products to consumers at will. Interruption marketing, as it’s now...
Most businesses today are investing in multiple software applications to manage day-to-day tasks. But at what cost? Although these tools exists for a reason, they’re often unintegrated, which means companies are forced...
Understanding Sales Engagement With technology influencing conventional sales like never before, businesses are connecting products to the right buyers with pinpoint accuracy. In a study conducted by Brainshark and...
Adapting to RankBrain: Mastering SEO in the Age of AI Gone are the days when well-written content optimized for search engines was enough to generate leads and drive huge traffic to websites. The vast number of content...
Viable business models deliver value through innovation. They improve their market position by adding new features to products and generating profit for companies to survive. The platform model in particular is highly...
It’s easy to fall into a daily routine when you’re in sales. You make the call, maintain contact with follow-up emails, and enter any important data into your CRM. But then it hits you: is your routine actually a trap?...
We here at Joomag are incredibly pleased to announce our most recent expansion into the Chinese market! Our friends in East Asia can now experience the all-in-one business solutions platform for themselves. Joomag’s...
Introduction to Sales Engagement Although sales technology has opened up a world of possibilities for businesses that use it, finding and retaining customers remains an ongoing challenge. Popular outreach strategies...
Joomag Shines in G2 Crowd's Top 5 Content Marketing Software of Winter 2018 G2 Crowd, the popular business solutions review platform, has placed Joomag on its top 5 list of the best content marketing software of Winter...
A long time ago in an Internet far, far away, blogging wasn’t everyone’s cup of tea. Trained professionals including reporters, editors, and publishers weren’t impressed at all when the medium first appeared in the...
